WHAT IS UNETHICAL MARKETING??? Unethical marketing demonstrate wrong perception about a particular products or a services. It demolishes the reputation of a company as well as products and services, and sometimes leads to gigantic problems. This explains why every company should avoid them like a plague. The first step of avoiding unethical marketing practices is to identify those practices. Many businessmen, marketing executive and sales personnel have engaged in unethical marketing practices just because they have no idea because of those practices what is going to be happened after a period of time. Unethical Marketing Practices 1. Making false, exaggerated, or unverified claims The company or business is desperate to sell their product anyhow. Sometimes they use false statement, unverified claims to make a sell. This is common in the weight loss industry, where marketers convince potential consumers (specially women) that this product can help them to reduce weight withi...